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Beth Wallace, a member of the DFW-APIC chapter and winner of the 2012 National APIC Conference Blue Ribbon Award for Abstracts, shared her insights in a delightfully coherent manner and based on experiences from several poster and abstract presentations. The most vivid principal Beth emphasized is that the author’s story which is portrayed through the presentation is a personal story and the presenter is better informed to discuss the story than anyone in the audience. Holding to this principal, the presenter can cast aside stage fright, intimidation and the imposter complex, which Beth explained, is the sense that one day you might be discovered as not being as well informed as you seem before others. The next principal that Beth emphasized was to begin preparations for the poster or abstract with a clear statement of problem which anchors everything in the presentation. Beth emphasized the need to involve a team of experts to guide with the development of either posters or abstracts. The team members can assist with evaluating whether the statement of problem is new, interesting to others, and relevant to the audience. Once the essence of the presentation is planned, it is essential to select a title that will draw attention and is limited to only 10 key words. Additionally, Beth described the criteria APIC holds for abstracts and posters, best practices for presenting posters, and the pros and cons for presenting either an abstract or poster.